Italian shoe company M.Gemi is saying ciao to two new bricks-and-mortar locations.
The Boston-based e-commerce retailer will open a pop-up fit shop at 172 Newbury St. in the city’s Back Bay neighborhood on Friday, followed by a shop at Hingham’s Derby Street Shops on July 20.
The stores are the latest example of the “clicks to bricks” retail trend, where formerly online-only retailers open small-footprint physical locations to expand sales beyond just e-commerce.
M.Gemi launched in 2015…
Source: Boston Biz