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November 15, 2018

Italian shoe company M.Gemi opening fit shops in Boston, Hingham

Italian shoe company M.Gemi is saying ciao to two new bricks-and-mortar locations.

The Boston-based e-commerce retailer will open a pop-up fit shop at 172 Newbury St. in the city’s Back Bay neighborhood on Friday, followed by a shop at Hingham’s Derby Street Shops on July 20.

The stores are the latest example of the “clicks to bricks” retail trend, where formerly online-only retailers open small-footprint physical locations to expand sales beyond just e-commerce.

M.Gemi launched in 2015…

Source: Boston Biz

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