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October 18, 2018

Ram truck ad using MLK speech draws backlash

NEW YORK — A Ram truck ad that used a speech by Martin Luther King, Jr., is drawing a backlash.

The ad shows people doing service-oriented tasks set against audio of King’s speech, which urges people to be “great” by serving the greater good rather than being successful. It was supposed to highlight the volunteer program Ram Nation.

But it was criticized by viewers and ad experts alike for forging too tenuous a connection with the civil rights hero.

Source: Boston Herald

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